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The leading marketing and services provider for casino market, Income Access, signed a deal with Michigan Lottery.

According to the terms of the recently inked agreement, Income Access will deliver to Michigan Lottery its best of breed affiliate program. It is going to be first of its kind solution for the US-based lottery to use powerful analytics and tracking platform.

Amanda Parkins, Digital Marketing & Analytics Manager at Michigan Lottery:

“Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. We have partnered with Income Access to launch our affiliate program given the company’s excellent reputation in the affiliate marketing space. We expect this affiliate program to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy.”

Lorenzo Pellegrino, CEO at Income Access:

“Michigan Lottery is an important partnership as we look to extend our influence in the iLottery vertical beyond Europe. The brand’s stature and long history of success provide a unique opening for affiliates looking to broaden their player base.”