A well-known online casino, LeoVegas, is going to offer its services in Germany after securing a new deal.
LeoVegas bought all shares in Malta-based World of Sportsbetting company, which holds both casino and sport licenses in Schleswig-Holstein region, which is a German state that has regulated casino market.
Gustaf Hagman, Group Chief Executive at LeoVegas:
“The licences give increased credibility when we collaborate with, for example, media partners, which is important in order to get full effect on our market investments. Our new ambassadors also increase the local touch in our marketing, which we know creates loyalty and increased brand awareness. We can now also be even more local on the product side and, especially, add important payment solutions that are important for the German market. This is line with our strategy to enter regulated markets and gives LeoVegas the best possible conditions to accelerate further in the German market.”