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Playtech and Ladbrokes Coral continue their strategy of enhancing Live Casino by introducing a world’s first bet slip solution.

Thanks to the enhancement, punters can follow live odds and action and place bets without leaving tables at live casino, with roulette operated by sports-trained dealers providing commentary through live events.

Both companies noted automated sports betting content will be delivered courtesy Fresh8, with the most popular bets delivered to a user.

The latest enhancement comes after technology developer Playtech and Ladbrokes Coral unveiled a Cheltenham Festival-themed Roulette room last year.

Head of Playtech’s Live Casino innovation Kevin Kilminster said the solution is a “significant step forward” for Live Casino, meaning sports fans “no longer have to choose between playing Roulette and keeping up-to-date with the big events.

“This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the Live Casino client,” Kilminster added.

Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral noted that the firm aimed to introduce the new feature during the Fifa World Cup.

“This technology adds a brand-new dimension to our Live offering, and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action,” added Ruggeri.

About Playtech: Playtech is the leading online gaming software supplier traded on the London Stock Exchange Main Market that offers state-of-the-art solutions to the industry’s leading operators. Founded 1999, Playtech’s approach has been centred on the continual development of its gaming products and content. The company’s online gaming applications include online casino, bingo, sports betting, live gaming, casual and fixed odds games.

About Ladbrokes Coral: Ladbrokes Coral provides customers with exciting, simple and responsible betting and gaming experiences delivered by the most passionate and committed team in the industry. The origins of Ladbrokes date back to 1886 and employs 15,000 people in six countries.

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