Operators captivated by Aristocrat’s Big Play at ICE 2016

“We were simply overwhelmed by the superlative feedback from customers, competitors, organisers and industry aficionados alike,” said Pedro De Matos, General Manager of Aristocrat, in an interview with CasinoOnlineRating.com. Together with Donal Maguire, Sales & Marketing Director – Europe, and Mike Alexander, Sales & Marketing Director – RSA, he spoke about his company’s experiences at ICE Totally Gaming, new products they presented and his company’s future plans.

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What was your overall take on the ICE Totally Gaming show? Was it positive?

Attending the 2014 edition of ICE Totally Gaming show has been truly rewarding on all levels.
We must say that we met a very large number of highly qualified operators and had the chance to chat and share opinions with the most important decision makers of the online gaming field.
Above all this, we agreed many important business partnerships that are going to be highly profitable.

Which are your biggest markets?

World Match directs the attention especially to the Mediterranean countries and in particular to the Italian and Spanish regulated markets.

What other markets are you planning to conquer?

We are now interested in the Asian and American markets.

What in your opinion is the future of the iGaming industry?

I believe that individual regulated markets and specific licenses for each single country have now got the better of cross-country licenses. This represents a great constraint for marketing activities of those operators who work across multiple markets.

Beside this, the protectionist policy put into practice by many governments actually gives access to the gaming business only to the large operators. Based on our experience we know that the cancellation of cross-country .com licenses means feeding the illegal market, that operates without any license and without any tracking of the financial transactions by the lending institutions. The alignment of the regulations at least of European countries would certainly be of great help to the development of the market.

What are your plans for 2014?

We planned to strengthen our penetration into Italian and Spanish markets and to enrich the offer of mobile games with more Slot Machines, Video Poker games, Roulettes and Table Games.

Will certainly keep an eye also on the American markets from which we expect new and attractive business opportunities.