24Win and BtoBet enter Colombian and Latin American markets
BtoBet and 24Win signed an agreement that will allow both companies to enter Colombian and Latin American Markets.
24Win will shortly receive an online gaming licence from Coljuegos, Colombian regulatory body, allowing the company to launch a ‘.co’ domain. The operator is going to be the first holder of such a domain to use BtoBet’s B-Neuron sportsbook software and platform.
24Win marketing director, Alex Soteres said: “We chose to launch our business online in Colombia, our first i-gaming market, adopting BtoBet’s B-Neuron artificial intelligence platform. Our choice was largely attributed to B-Neuron’s high level of innovation and performance – it is omni-channel and enables players to move seamlessly between casino and sport, land-based to online and mobile. It’s multi-currency, multi-jurisdiction and multi-brand quality allows us to manage our business content everywhere”.
BtoBet’s CMO, Sabina Solda also commented by saying: “Colombia has become a very attractive jurisdiction to do business in, especially as it is part of the Latin American market, which is one of BtoBet’s main targeted locations. We strongly believe in the potential of our platform and software – based on artificial intelligence – as well as in the potential of these emerging gaming countries. We aim to assist South American operators with their development of marketing strategies for players/bettors”.
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