Deal between Dafabet and Sunderland extended
The renewed agreement will run through the end of the 2018-19 season.
Dafabet will continue to be the club’s principal partner and continue to benefit from branding placement on the front of the team’s playing jerseys.
The online gaming company will also undertake several fan engagement initiatives, such as supplying supporters group ‘Ha’way the Flags’ with a crowd-surfing flag for use at Sunderland home matches.
Dafabet’s head of sports marketing and sponsorship John Cruces said: “We are very happy to extend our partnership somewhat ‘early’ with Sunderland – the deal was actually agreed in principle some time back such is the level we value the partnership.”
“We have had a busy summer in that we have announced a number of new deals across football and sport in general. Extending our relationship with Sunderland was important to us for the brand presence the club has already helped us achieve, and will no doubt continue to do so.”
“Dafabet have a great understanding of football and the football industry and over the last year we have seen our partnership with them flourish on a global level,” Gary Hutchinson, commercial director at Sunderland, added.
“They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased opportunities to grow and develop our relationship in the coming years.”
Dafabet is Asia’s leading online betting website and home to some of the best gaming products on the web which includes online casino, sports betting, live casino games, online poker and a wide selection of world class online betting games. Dafabet is a title sponsor of Dafabet Masters, Dafabet Welsh Premier League and is also a principal partner of such clubs as Celtic FC and Brunley FC.
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