Ever Adventure and William Hill sign a partnership
Another important mission that both companies wish to undertake is to work on implementation of new ways that could help casino players on the casual casino market to engage more and for new casinos would be more appealing.
At the end of 2014, Ever Adventure as well as its casino brand – Slotser – started operating, while remaining dedicated to explore how gamification can create and become more entertaining in the manner of experience as received by a recreational casino player. Currently, Ever Adventure operates on a custom built casino platform, but is also expanding portfolio of both in-house built as well as some 3rd party games content.
Owing to the partnership, William Hill and Ever Adventure will be able to unite and join forces and work in a collaboration with an aim to create a roadmap presenting ideas concerning new casino products that could be later implemented through Slotser.com.
Crispin Neiboer, MD for Online at William Hill said: “We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path. This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player.”
Joshua Morris, CEO at Ever Adventure assured: “This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory. In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.”
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