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ICE 2015

Taking place in London, ICE Totally Gaming is the largest and most important event in the gaming industry. This is where all the major regulators, game developers, operators and more gather to present new products and create partnerships and. No other event can pride itself with such international audience every year.
ICE Totally Gaming 2015 took place in ExCeL, London 3rd -5th February and it was marvellous in every aspect. With over 500 of the industry’s most successful gaming companies exhibiting their products during the show it was an amazing show and visitors were impressed by the number of attractions prepared by exhibitors. Game developers presented their new games that will be released in the upcoming months, including NetEnt’s Guns’n’Roses slot and BetSoft’s Pinocchio, while such huge companies as Microgaming or Playtech exhibited their newest solutions for the iGaming industry.
We did a lot of interviews with some of the biggest companies that attended ICE 2015. We have asked them about their impressions concerning ICE 2015, their newest products and plans for the future. Learn what they had to say!

Yggdrasil growing bigger

Interview with Fredrik Elmqvist, CEO of Yggdrasil Gaming

Yggdrasil Gaming is one of the newer  game developers on the market, but their games quickly became very popular among players, because of great...
Interview with Ngozi Watts, Vice President, Worldwide Gaming at Unity 1

Interview with Ngozi Watts, Vice President, Worldwide Gaming at Unity

Flash, HTML5 or Unity? Which technology is the future of online gaming? We spoke to Ngozi Watts and his Unity team to find out...
Playtech 2

Interview with James Bennett, Press and Copywriting Manager at Playtech

When you visit ICE show, you can’t pass Playtech’s stand by without stopping to see their new products. Every year they present a big...
Play'n GO launches new video slot

Interview with Petter Viklund, Marketing Account Manager Play’n GO

When visiting ICE we couldn’t pass the Play’n GO stand by without stopping to talk about their amazing games. We saw the award they...
Topgame Technology

Interview with Topgame Technology

We visited Topgame Technology stand and asked their team about the company’s experience at ICE, their new products and plans for the future. We...
Greentube deal for Löwen Play

Interview with Gernot Baumgartner, Head of Marketing and Sales at Greentube

As always, Novomatic stand was really impressive! It was huge and visitors could find all Novomatic subsidiary companies there. With so many online, mobile...
iSoftBet

Interview with Luci Apostolou and Thomas Stanbury from iSoftBet

Due to the recent re-branding, visitors looking for iSoftBet stand might have been a little bit surprised, as it was orange, not blue! New...
World Match

Interview with Andrea Boratto, Executive Director of World Match

We spent a lot of time at World Match stand playing their five new games: Carnival Bonus HD, Monte Carlo Jewels HD, 3D Farm...
Interview with Helen Hedgeland, Managing Director Evolution UK 1

Interview with Helen Hedgeland, Managing Director, Evolution UK

How would you describe your experience at ICE Totally Gaming this year? ICE 2015 was another successful show for the Evolution Gaming team – in...