Inspired announces first ever release of land-based virtuals into the US market
The company’s award winning virtual sports have been integrated with William Hill’s CBS platform and have been deployed into Nevada’s two venues as part of field trial approved by Nevada Gaming Control Board.
William Hill has deployed Inspired’s virtual racing product into its Race & Sports Books inside the Plaza Hotel & Casino and Silver Sevens Hotel & Casino both located in Las Vegas.
The move is the first deal of this kind in the United States of America and confirms Inspired as the global leader in virtual sports deployment.
Inspired’s virtual sports will be presented alongside live sports in casino sportsbook areas and players will have a chance to place bets in real time via the CBS platform both over the counter and via self service terminals.
The deployment, which is subject to a successful field trial, will expand to all Nevada Casino Sportsbook venues run by William Hill during 2016/17.
Steve Rogers, CCO Digital Games, Inspired said: “I’m delighted to announce that Inspired is the first company in the world to deploy land-based Virtual Sports into the US market, specifically Nevada. This deal confirms Inspired as the world leader in Virtual Sports innovation and deployment, and our global partnership with William Hill goes from strength to strength. Our Virtual horse racing product represents 18% of horse racing revenue in the UK and we are hopeful that we can repeat or even outperform that figure in the U.S.”
London-based Inspired is a global technology company that creates the future of gaming and lottery entertainment. Its impressive portfolio consists of unique virtuals, casino, slot and video lottery games and technology in 35 countries around the world.
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