North America records a 57.4 million growth in Fantasy Sports
The amount is the highest in the recorded history. What is more, the study also found that after lats year’s boom in participation has been still increasing and now it has increased nearly 1% over last year’s numbers.
All the results included in the study were revealed yesterday at he 2016 FSTA Summer Conference held in New York City.
The growing number of players follows the rapid growth that took place two years ago. As a result, the whole industry has expended by nearly 15%. It is said, that the growth is strongly related to the on-going popularity concerning the season-long format for 82% of all players continue to play in a season-long format.
As FSTA President, Paul Charchian, observes: “After two years of rapid growth fueled by the innovation of daily fantasy sports it’s a true testament to the loyalty and passion of fantasy sports players that so many recent adoptees have become regular players while the industry continues to attract new players.”
“Fantasy sports remains a social activity, made more enjoyable when playing with friends. That is why we are not surprised that the season-long format is continuing to grow just as fast as some of the newer innovative games.”
Moreover, owing to the conducted study, other findings show that:
– In 18 states surveyed, 61% of consumers support a law that makes playing fantasy sports for cash prizes legal
– 54% of consumers would cancel a league supported media service if not for fantasy sports (TV channels, satellite service, apps, etc.)
– 55% of players admit they are playing more fantasy sports due to technological innovations including the ability to play on a mobile device
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