Playtech wins ICE 2016 International Corporate Event Awards
Playtech is the world’s leading Omni-channel gaming software and services supplier. The company has triumphed over international technology and energy giants Google and BP, claiming the prize of ‘Most Effective Agency Collaboration’ at this year’s prestigious International Corporate Event Awards.
The awards ceremony was held at the iconic Victoria and Albert Museum in central London. Professionals from some of the world’s biggest and most popular brands and their event agencies attended the ceremony.
Playtech’s excellent stand at the ICE Totally Gaming exhibition in February, has been recognized by the judges for, as they said, its “outstanding event production” with the company beating other contenders, such as Google and BP.
Playtech began its work on the stand project in July 2015. The stand was developed in cooperation with brand experience experts 2Heads, to put together an integrated, visual and experiential customer journey across Playtech’s ONE Omni-channel solution, and incorporating this experience into all elements of design and message.
The new brand, Playtech ONE, encapsulates the power of the company’s offering that alolows players to play all of the products, across any channel and on any device creating the ultimate customer journey for the company’s ecommerce customers.
To fuel the content-rich experience an extensive content strategy was molded from the discoverings recorded at brand experience workshops. Side by side, Playtech and 2Heads creatively created, story-boarded, scripted and produced an extensive catalog that amounted into over 40 minutes of content.
This visually reflected Playtech ONE architecture, which played with perspective, and an environment changing, engaging and drawing visitors’ attention to the center of the space.
The ginormous 900 meter area was spreading on two floors and housed the most recent, cutting-edge technologies such as a 36-metre central screen, 92 video content screens, and hundreds of mobile and retail devices, all combining to provide an unforgettable experience to the visitor.
The judging panel said: “We unanimously agreed there was a clear winner. The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”
Shimon Akad, COO, Playtech, said: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”
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