RGT reports young men to more likely chase casino machine losses
The whole research founded by the Responsible Gambling Trust was conducted under the watchful eye of researchers from the University of Liverpool and University of Salford, looking into loyalty card data from over five million visits to Grosvenor casinos made by more than 855,000 visitors between 2012 and 2014.
As the results collected in the study showed, out of approximately 15,000 players studied, 2% showed a significant tendency towards chasing losses, while 27% of all players taking into account in the study had at least one six-month period where they had a statistically significant tendency to chase losses between sessions.
In total, 28% of all visitors of the casinos were involved in playing on gaming machines, excluding visitors that entered casinos for food and drink only, and 21% of visits involved gaming purely on machines for 2014, though that number had risen from 17% for 2012.
The research also showed that a majority of users were very occasional visitors, though in 2014, it was more than 1,200 customers who gambled at a casino on average twice a week or more.
Professor Ian McHale, Professor of Sports Analytics at the University of Manchester Salford, said: “The broad picture we found is that typical casino users play to a modest scale, with visits lasting about an hour and incurring a loss of around £25. However, our findings underline the need for regular monitoring of play for ‘between session loss chasing,’ which holds significant potential as a means of identifying at-risk players and designing appropriate interventions.”
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